Role: Social Media Strategist
See video for full team credits
Year: Q3 2020

In 2020, the annual YETI Presents film tour pivoted from a nationwide tour to a digital release. I managed the YouTube Live premiere where fans tuned in from 20+ countries around the world and were able to engage directly with the films’ subjects in the chat.

To generate additional film awareness and interest, I worked closely with our content team to produce a behind-the-scenes look at our films through the “At Home” IGTV series extension.

The Results: Why Yeti’s latest marketing masterclass is launching eight short films at once (Fast Company 2020)